The project brief was to help Coke, Maaza, and Cafe Coffee Day evaluate existing POS elements, identify ineffective ones to discontinue, and create a range of new shopper elements for in-store activation. Pre-established zoning principles of Transition, Impulse, and Destination define the type of element used and the role each plays within that zone for each channel. The design approach was based on the following design principles 1: Help the Seller 2: Surprise the shopper 3: Encourage play 4: Product First.

Scope of Work

Concept, Strategy, Design, Fabrication & Execution.

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Collaborator

landor